Honoré Gaming extends PMU partnership, entering Senegal market for first time

Sportsbook platform and technology provider Honoré has extended its partnership with operator PMU and entered the Senegal market for the first time. 

PMU is collaborating with the Senegalese National Lottery, Lonase, to allow bettors in the country to wager on the same horse races and with the same potential winnings as PMU customers in France. 

Honoré will be providing the platform and sportsbook from which the bets can be placed. 

As a company, Honoré is a specialist provider of turnkey sportsbook solutions for operators targeting French-speaking countries within Africa.

Working across multiple channels, it covers both retail and online, and its platform is also fully customisable so operators can ensure the needs of their differing customers are met.

Christophe Casanova, Honoré Gaming COO, said: “We are delighted to be extending our existing partnership with PMU to facilitate its agreement with Lonase and to allow bettors in Senegal to wager on the same races and with the same payouts as PMU’s players in France.

“Africa is one of the fastest-growing online markets in the world and we have helped operators enter French-speaking markets, and quickly establish their brands by delivering a superior player experience. Now we can do this with PMU in Senegal in partnership with Lonase.”

There has been much movement since the newly regulated African market came into play. Most recently there was BetConstruct’s What’s Yours is Yours campaign, which looks to develop ways of diversifying potential partnership opportunities.

The philosophy behind the motto being that total freedom of choice and freedom of operation should be given to local operators. 

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